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Introduction to Global Business: Understanding the International Environment and Global Business Functions (2nd Edition)

 

ISBN: 9781305501188

 

Overview :

 

The global business environment is evolving rapidly due to shifts in geopolitical alliances, the influence of international institutions promoting market-oriented reforms, and advancements in information technology. Introduction to Global Business (2nd Edition) addresses these challenges by providing a comprehensive analysis of the global business landscape, equipping students with the tools they need to navigate this complex environment effectively.This textbook smoothly transitions from concepts to real-world applications, helping students apply their learning to both personal and professional scenarios. The specialized author team presents globalization through a world-view perspective, emphasizing the fundamental pillars of the global business environment—culture, ethics, economics, and information technology.

 

Table of Contents:

 

Part I: Foundations of Global Business

 

1. The Rise of Globalization

2. The Evolution of International Business

3. Regional Economic Integration

4. The International Flow of Funds and Exchange Rates

 

Part II: Global Business Environment

 

5. The Cultural Environment of Global Business

6. The Legal, Economic, and Political Environment of Global Business

7. Corruption and Ethics in Global BusinessPart III: Global Business Strategy and Organization

8. Entry Strategies in Global Business

9. Control of Global Business

10. The Organization of Global BusinessPart IV: Managing Global Business

11. Global Human Resource Management

12. Global Marketing

13. Global Operations and Supply-Chain Management

14. Global Financial Management

15. Global Accounting and Taxationnaging your course and assignments.

Introduction to Global Business Understanding the International Environment and

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